2D WORK
They’re all around us…
From posters, to logos and branding, and illustrations, it’s not hard to see why. It’s a way to communicate feelings, information, or self-expression. My approach to 2D design is to express how a particular topic makes me feel, or to educate others on a topic I’m passionate about.
Eternal Frames Film Festival
Eternal Frames came from a project where we were to create film festival designs based on a fictional city with supernatural features. My city was Zaria, where all events happen simultaneously. This inspired the overprint effect on the designs.
Visual Communications: Fall 2023
Info Card
Collectable Cards
Infomation Sheet
Eternal Frames Poster
Designer: Liam Pearce
Creative Director: Derek Witucki
PennWest University, Edinboro, PA
Serene Bean Branding
The goal for the Serene Bean brand was to create a visual identity for a coffee shop where you don’t have to interact with anyone. A coffeeshop for introverts. I created some supplementary items to compliment this idea, like a checklist-style menu and a cozy pastry box.
Branding: Spring 2024
Logos and Alt Marks
Supplementary Designs
Stationary & Business Card
Brand Guide
Logo Sketches
Digital Refinements
Designer: Liam Pearce
Creative Director: Scott Gladd
PennWest University, Edinboro, PA
Woodrow Modular Type
Woodrow is a modular typeface I created to have an old-fashioned feel. I attempted to bring more meaning to the typeface I created other than outdoorsy or nature. I finally thought of making old-fashioned cookies made with simple ingredients, to mimic the old-fashioned feel of the typeface.
Typography I: Fall 2022
Type Specimen Sheet
Packaging
Designer: Liam Pearce
Creative Director: Derek Witucki
PennWest University, Edinboro, PA